A salary survey is a structured dataset showing what people in a given role, industry or region actually earn. Used correctly, salary survey data is one of the most powerful tools available to anyone negotiating a pay rise or benchmarking their team's compensation. Used incorrectly — or using the wrong survey — it can actively mislead you.

This guide compares the main UK salary surveys, explains their methodology and limitations, and shows you how to use them effectively in a real salary negotiation.

The main UK salary surveys compared

Not all salary surveys are created equal. The table below rates each major UK source on accuracy, coverage, how often it is updated, and whether it is free to access.

Survey Data source Accuracy Coverage Updated Free?
ONS ASHE Employer payroll records Highest All sectors, all regions Annually (October) Yes
CIPD Pay surveys HR professional submissions High HR, L&D, generalist roles Annually Members only
Reed Salary Guide Job advert data Medium Wide — all sectors Annually Yes
Hays Salary Guide Job advert + recruiter data Medium Professional roles Annually Yes (registration)
Robert Half Guide Placement data Medium Finance, tech, admin Annually Yes
Glassdoor Self-reported by users Lower Wide but skewed to tech Continuously Yes
Totaljobs / Indeed Job advert data Medium Wide — all sectors Continuously Yes
Payscale Self-reported by users Lower Wide but US-skewed Continuously Partial

ONS Annual Survey of Hours and Earnings (ASHE) — the gold standard

The ONS ASHE is the definitive UK salary dataset. It is collected annually from a 1% sample of all employee records held by HMRC — approximately 180,000 employers submitting actual payroll data rather than estimates or self-reports. This makes it uniquely accurate because the figures reflect what people are actually paid, not what they say they earn or what job adverts claim to offer.

Key facts about ONS ASHE:

The limitation of ASHE is that it is updated only once a year and the data is always several months old by the time it is published. In a rapidly changing jobs market this can mean the figures lag behind current conditions — particularly in fast-moving sectors like technology.

Recruiter salary surveys — Reed, Hays, Robert Half

Recruiter salary surveys draw on job advert data and, in some cases, data from placements the agency has made. They tend to reflect the active jobs market — what employers are currently willing to pay to attract new candidates — rather than what existing employees earn.

This is an important distinction. Job advert salaries typically run 5 to 15% higher than what existing employees in the same role earn. Employers need to offer above-market rates to attract movers, but rarely voluntarily increase existing staff to match. Recruiter surveys are therefore useful for understanding your leverage when moving jobs, but less useful for benchmarking your current salary against colleagues.

Reed and Hays both publish free annual salary guides covering a wide range of roles and sectors. They are well-produced and cover regional variation in the UK — both are worth downloading as supplementary data alongside ONS ASHE.

Glassdoor and self-reported surveys — useful but unreliable

Glassdoor, Payscale, and similar platforms rely on users voluntarily submitting their salary data. The fundamental problem with self-reported data is selection bias — the people most motivated to submit are those with unusually high or unusually low salaries. Someone earning exactly the market median is less likely to bother than someone who feels dramatically overpaid or underpaid.

Glassdoor data also heavily overrepresents technology, professional services and larger companies — sectors where workers are more likely to use the platform. A nurse or a teacher is far less likely to submit their salary to Glassdoor than a software engineer at a London tech company.

Use Glassdoor to get a rough directional sense of salaries in a specific company or role — but never use it as your primary source in a salary negotiation. An employer's HR team will immediately question the methodology if you cite it.

Industry body salary surveys

Many professional associations publish their own salary surveys, often with more granular data than generic sources. If you work in a profession with a strong industry body, their survey is likely the most relevant benchmark for your specific role. Key examples include:

Industry body Survey covers Access
CIPDHR, L&D, people managementMembers + free summary
ICAEW / ACCA / CIMAAccountancy and financeMembers + free summary
APMProject managementFree download
BCSIT and technologyMembers
RICSSurveying, property, constructionMembers + free summary
Law SocietyLegal professionFree
NMC / RCNNursingFree

How to use salary survey data in a pay rise negotiation

The most effective approach is to triangulate across two or three sources — ideally ONS ASHE plus a relevant recruiter or industry body survey. If multiple credible sources point to a similar figure, your case is significantly stronger than if you are relying on one dataset.

Real negotiation example — project manager in Manchester

Situation: Sarah is a project manager with 4 years experience earning £42,000 in Manchester. She wants to ask for a raise.

Data she gathered:

ONS ASHE shows the median for project managers in the North West is £46,000. The APM salary survey shows the median for a PM with 3 to 6 years experience is £47,500. The Reed salary guide shows advertised PM roles in Manchester range from £40,000 to £58,000 with a midpoint around £48,000.

What she said:

"I have been looking at the market data for project managers at my level in this region. The ONS median for the North West is £46,000, which the APM salary survey broadly supports at £47,500 for my experience level. I am currently at £42,000 which is around 10% below median. I would like to discuss moving to £46,500."

Result: She was offered £45,000 — a £3,000 increase. The data-led approach removed the emotional element and gave her manager a clear framework to present to finance.

What salary percentile should you be aiming for?

Most large employers benchmark their pay against the market median — the 50th percentile. If your employer says they pay "at market rate," this typically means at the median — which means half the market earns more than you.

A reasonable negotiation target is the 60th to 75th percentile for your role and region — above median but not so far above that it becomes difficult to justify. If you have specialist skills, significant tenure, or have taken on substantially more responsibility, the 75th percentile is a defensible ask.

The most important rule: always compare yourself to the right peer group. A national median that includes everyone from a school leaver in Cornwall to a senior director in London is meaningless. The most useful comparison is against people at the same experience level in the same region — which is exactly what the ONS ASHE data by age group and region provides.

Find your salary benchmark right now

Our free salary checker uses ONS ASHE data filtered by your age group and UK region — the most accurate free benchmark available.

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Sources: ONS Annual Survey of Hours and Earnings methodology, CIPD Pay and Progression research, APM salary survey, Reed and Hays annual salary guides. All salary figures and survey assessments are based on publicly available data as of 2026.